Marc Newson’s limited edition design gives the signature Hennessy X.O decanter a wholly unexpected twist. Once he had pared the bottle’s shape to its purest form, Marc chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief. “Straight lines seemed to me a more modern interpretation of what already existed, to me, the stripes really emphasize the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of X.O.” These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy X.O decanter and so the challenge quickly became all about exploring this evolution.
During the R&D phase we were challenged to explore a wide range of material, light, liquid and formal qualities that would eventually form the foundation of the final film.